Dr. Robert S. Hamas, retired plastic surgeon, medical device inventor, CEO, and President of IDEAL IMPLANT presented new advancements in breast implant technology to two investor forums this past year. Investors at the Canaccord Genuity Medical Technologies & Diagnostics Forum and the Aesthetic Technology Summit were given insight into this new technology that is disrupting the implant market. IDEAL IMPLANT provides an alternative to saline and silicone gel breast implants, giving women an option that is natural looking without the risk of silent rupture.
The History of Breast Implant Choices
The goal most women have when undergoing a breast augmentation is a larger bust with a natural look and feel. Since 2006, silicone gel implants have led the breast implant industry because silicone gel is dense and provides stability that saline implants lack. However, the thick, sticky silicone gel stays within the tissues, so if the implant ruptures it is a “silent rupture.” According to FDA recommendations women with silicone gel implants must receive periodic MRI scans to check for silent ruptures. If ruptured these implants should be removed along with any leaked silicone gel, a surgery that can be complicated if the silicone gel has leaked to other parts of the body.
In contrast, saline-filled implants do not require additional monitoring because rupture detection is immediate. When a saline breast implant ruptures, the saline inside flows out and is naturally absorbed by the body. No MRI is required, and removal is simply a matter of taking out the shell. One noted drawback is that saline, or saltwater, does not provide the same stability as silicone gel and tends to show visible ripples or wrinkles under the skin. Since silicone gel breast implants were introduced back onto the market, women have had to choose between the natural look and feel of silicone gel and the peace of mind of saline.
The Newest Breast Implant Choice
Dr. Hamas, a retired board-certified plastic surgeon, developed the IDEAL IMPLANT® Structured Breast Implant because he knew women needed another option for their breast augmentations. Dr. Hamas explains, “the IDEAL IMPLANT Structured Breast Implant contains a novel internal structure that gives it the natural feel and look of silicone gel implants, but with only saline inside for a woman’s peace of mind.” Inside the IDEAL IMPLANT Structured Breast Implant there are two chambers with baffled layers to control the flow of saline. This control is what gives the implant stability, mimicking natural breast tissue similar to the effect of silicone gel. “A key differentiator” according to Dr. Hamas, “is that with the IDEAL IMPLANT, a woman can look in the mirror and know her implants are intact, while with silicone gel implants, rupture can occur without her knowledge (silent rupture), and require an MRI or ultrasound scan for detection.”
The Shifting Market for Breast Implants
At the recent investor forums described above Dr. Hamas explained to investors how the IDEAL IMPLANT Structured Breast Implant is changing the market in unexpected ways. “IDEAL IMPLANT is a disruptive technology with strong clinical data that shows clear advantages over the silicone gel implants that have dominated the industry since they were allowed back in the US market in 2006,” says Dr. Hamas. The clinical data Dr. Hamas is referring to comes from the IDEAL IMPLANT FDA Core Clinical Trial. This data reveals a strong safety profile, especially when compared to silicone gel implants. At eight years after a primary breast augmentation, IDEAL IMPLANT has a rupture rate of 2.1%, while silicone gel breast implants range from 7.2% to 13.6%. Risk of capsular contracture, another common breast implant complication, is also low, 6.6% at eight years after a primary breast augmentation. For comparison, Allergan Gel implants have a capsular contracture risk of 16.2% at seven years, and Sientra Gel implants have a risk of 11.2% at eight years.
Recent market surveys show that women are shifting their preferences when it comes to breast implants. Women are educating themselves on the benefits and compromises of each breast implant option, and pushing their surgeons to adopt the latest technology if they do not already offer it. The natural look and feel of the IDEAL IMPLANT Structured Breast Implant, in conjunction with its excellent safety profile, make it a top choice for women. As Dr. Hamas explains, “while the IDEAL IMPLANT was launched as a luxury consumer product with premium pricing, the strong safety profile and a quickly growing, vocal pool of happy patients are driving strong patient interest across the board.”
Recent research has also revealed high patient and surgeon satisfaction with the IDEAL IMPLANT. Data gathered from patients 6 years after their primary breast augmentations showed a patient satisfaction rate of 89.7%, and a surgeon satisfaction rate of 92.6%.
Data-driven women across the US and Canada are now visiting their plastic surgeons asking specifically for the IDEAL IMPLANT Structured Breast Implant. “We have invested significantly to meet the growing pace of demand,” says Dr. Hamas, “and the IDEAL IMPLANT brand is increasingly well recognized. The current landscape presents a timely opportunity for market entry at a critical tipping point in consumer preferences.”
What Plastic Surgeons Say About IDEAL IMPLANT Structured Breast Implants
While Dr. Hamas focused primarily on clinical data and consumer responses in his address to investors, the response of plastic surgeons should not be taken lightly. After researching and using the IDEAL IMPLANT Structured Breast Implant, surgeons like Dr. Larry Nichter in Newport Beach recommend it regularly. “It’s incredibly safe,” says Dr. Nichter, “and so there’s far fewer lifetime surgeries with an IDEAL IMPLANT Structured Breast Implant, compared to traditional silicone-gel implants.”
Surgeons who offer IDEAL IMPLANT as an option have seen it grow steadily in popularity, even replacing other implant options. Dr. Mathew Plant of Toronto explains, “The use of the IDEAL IMPLANT Structured Breast Implant has significantly increased, because women really do like that sort of peace of mind that comes with a saline implant, knowing it’s a natural substance filling the implant. But they really do prefer the feel of the silicone-gel type implant, and now that the IDEAL IMPLANT is on the market they really can get the best of both worlds.”
Growing Demand Expected to Continue
What is next for IDEAL IMPLANT Structured Breast Implants? With the support of board-certified plastic surgeons and their patients IDEAL IMPLANT has grown steadily since its commercial launch. IDEAL IMPLANT has focused its marketing strategy on reaching women, providing the latest clinical research data so women can make informed decisions. Ultimately it is women who decide what medical device goes into their bodies. As informed consumers these women are shifting the market toward the implant that provides both beauty and peace of mind. Demand for IDEAL IMPLANT Structured Breast Implants is expected to continue. Ideal Implant Incorporated, which is based in Dallas, TX, has plans to expand their manufacturing in order to meet the increased demand.
To learn more about how IDEAL IMPLANT compares with other breast implants, visit our compare page. Find a surgeon near you who offers the IDEAL IMPLANT Structured Breast Implant by visiting our surgeon finder. If your plastic surgeon does not yet offer the IDEAL IMPLANT Structured Breast Implant, use this form to refer them.
Paris, France, welcomed cosmetic surgery innovator, Robert S Hamas, MD, who is known for creating the IDEAL IMPLANT® Structured Breast Implant and founding Ideal Implant Incorporated. He was an invited guest at an international conference, IMCAS Innovation Shark Tank 2020, where he presented the latest in breast implant technology, the IDEAL IMPLANT. This conference invited several new businesses and new products in the fields of plastic surgery, dermatology, and aesthetic science. A jury and an audience of high profile industry leaders, venture-capitals, and KOL physicians looked for innovations that promise to revolutionize medical practices in their respective fields. They were not disappointed with Dr. Hamas’ presentation of the IDEAL IMPLANT.
How the IDEAL IMPLANT Changed Cosmetic Surgery
The IDEAL IMPLANT was a strong candidate in the cosmetic surgery industry because of its unique design. A structured implant with layers of shells on the outside and saline filling on the inside was combined to create a smooth, natural-looking implant that feels like a natural breast while giving women the peace of mind of only saline inside. Though it has the lowest risk of rupture rate on the breast implant market, based on 8yr clinical trial data for primary augmentation, if the IDEAL IMPLANT were to break, only saline would be released which would be harmlessly absorbed by the body.
“After only five years on the consumer market, the IDEAL IMPLANT Structured Breast Implant is proving to be a disruptive technology, with strong clinical data that better addresses women’s concerns,” Dr. Hamas explained to attendees. “It’s patented, unique internal structure offers women the natural feel and look of silicone gel implants, yet a woman can look in the mirror and know her implants are intact, while having the peace of mind of only saline inside. The design has captured the benefits of other types of implants without their drawbacks.”
The cosmetic surgery world has been revolutionized by the invention of the IDEAL IMPLANT and all that it promises. Performing better than other implants in nearly every aspect, this implant has exceeded the expectations of plastic surgeons and breast implant patients across the nation. Not only does it look and feel natural, but the science behind it gives women peace of mind which is becoming an increasingly more important factor when selecting an implant. A recent eight-year clinical trial reported significantly lower rates of complications for primary augmentation such as “rupture and capsular contracture over silicone gel implants while allowing for instant rupture detection without the MRIs required with silicone gel implants.”
The Science Behind the IDEAL IMPLANT
Recent cosmetic surgery survey findings showed that over 98% of women reported feeling concerned about the potential of silent rupture with silicone gel breast implants, which is best determined through an MRI. MRIs are often an out-of-pocket expense and the FDA recommends women with silicone gel implants get an MRI three years after surgery and every two years after that to detect potential rupture. They also recommend that the implant be removed if ruptured. Silicone gel implants have a higher risk of implant rupture, ranging from 3.4-7.4% at 6-7 years for primary augmentation, compared to only 1.8% risk with IDEAL IMPLANT. Silicone gel implants may also require complex revision surgery and more lifetime surgeries than other implant types. All of these factors may be driving the cosmetic surgery trend toward the latest in implant technology. The IDEAL IMPLANT means fewer out of pocket expenses for patients and fewer complicated implant removal procedures for surgeons.
Because they see how well this implant can benefit them, women are pressuring their local cosmetic surgery providers to offer the IDEAL IMPLANT and as a result, Dr. Hamas’ company is investing in larger facilities that can produce more of the product and satisfy the demand for the IDEAL IMPLANT that has been happening since its FDA approval in 2014. Board-certified plastic surgeons that offer the IDEAL IMPLANT are excited that this implant not only makes patients happy but it is also easy to insert and requires a smaller incision than other types of implants.
Why Surgeons Love the IDEAL IMPLANT
Because the IDEAL IMPLANT is filled after insertion, it requires a smaller skin incision and the volume can be adjusted after insertion. This makes it easy for the surgeon to ensure that the implants are symmetrical and proportionate to the patient’s body. Smaller skin scar, a straightforward procedure, low risks of complications, and satisfied patients all combine to make IDEAL IMPLANT any plastic surgeon’s dream cosmetic surgery product. To recognize surgeons who have been offering the latest in implant technology for years and gained invaluable experience and expertise with the product, Ideal Implant Incorporated has a special honor.
This honor is being labeled an IDEAL IMPLANT Premier Surgeon. These are surgeons who offer the IDEAL IMPLANT at their practice and “have shown a commitment to helping women compare all the performance data between the breast implants in an unbiased way while ensuring they offer all the available options,” explained Dr. Robert S. Hamas. “Technology is advancing in every area of our lives, and, as a result, women no longer have to compromise the beautiful look and feel they want for the peace of mind of knowing what is happening inside their body.”
The Paris Conference was impressed with the IDEAL IMPLANT and how it has helped the cosmetic surgery world immensely. “We received many outstanding applications and had the very difficult mission of selecting the 15 start-ups that would pitch their innovations live to the jury and audience of high profile venture-capitals, industry leaders and KOL physicians,” explained an IMCAS spokesperson. “Among the submissions, Ideal Implant was clearly a very interesting innovation with the potential to disrupt its industry, and we were glad to have them take part in this Innovation Shark Tank.”
About IDEAL IMPLANT
Ideal Implant Incorporated, a privately held company, was founded in 2006 by Robert S. Hamas, MD, the board-certified plastic surgeon who invented the IDEAL IMPLANT after years of dealing with cosmetic surgery frustrations like ruptured silicone gel implants. Dr. Hamas realized that women wanted a new type of breast implant—one that would combine the natural feel of a silicone gel implant with only saline inside for peace of mind.
Almost ten years were spent developing and refining the IDEAL IMPLANT, conducting the US clinical trial with 502 women, and submitting volumes of safety, manufacturing and clinical data to FDA and Health Canada for approval. The Company has been fortunate to have the help of a dedicated team of scientists, engineers, and consultants. In addition, many plastic surgeons contributed clinical expertise to this project, because they recognized that the IDEAL IMPLANT would better address patient concerns.
The unique design of the IDEAL IMPLANT brings a natural feel and youthful look to cosmetic surgery patients—without using silicone gel. Though made with standard implant materials, the IDEAL IMPLANT uses an advanced internal structure to control the movement of saline and support the implant edges to reduce collapse and wrinkling. Over the years, many plastic surgeons chose to become stockholders in the Company because they believed in the IDEAL IMPLANT and the difference it could make for patients. Because of this, the Company has a strong focus on patient care and safety, with particular emphasis on attention to detail and quality control in the manufacturing of the IDEAL IMPLANT. In the US, the IDEAL IMPLANT is only available through a network of board-certified or board-eligible plastic surgeons. The implant is also approved for use in Canada. In the future, manufacturing capacity will expand to allow for the international availability of the implant. For more information, visit idealimplant.com.